The “Farm-to-Table” trend has been sweeping the restaurant industry for the past few years now, and it doesn’t look like it’s going away anytime soon. It shouldn’t come as a surprise that people are longing for fresher food these days, especially when you consider the fact that the average distance traveled for the 1 6 most commonly consumed fruits and vegetables in the U.S. is about 1,500 miles. When food has to travel that kind of distance you are bound to sacrifice some freshness. A lot of the time fruits and vegetables have to be picked before they are completely ripe to ensure that they do not spoil during travel time. This doesn’t just affect the taste; it also can affect the nutritional value of the food you eat. So, again, it’s not exactly surprising that a movement to eat locally-sourced food that is not only better tasting, but better for you, has caught fire in America.
So, as a restaurant owner you are undoubtedly asking yourself how you can take advantage of this Farm-to-Table trend, and as always, PJP has your back. As with most trends, being a successful Farm-to-Table restaurant is about much more than just finding locally sourced meat and produce. It’s also about presenting the food in the right way. Locally sourced food will always cost more, and therefore will force you to charge higher prices for dishes made with the Farm-to-Table mindset. And if you’re going to charge a premium price for your entrees, your customers are going to expect a premium presentation. That’s where PJP comes in. We can offer you an excellent line of superior tableware from Churchill that will ensure that your Farm-to-Table them is present in all of your dishes.
Churchill’s Stonecast line of tableware is the perfect platform on which you can build a beautiful Farm-to-Table presentation. These stunning items are each uniquely hand decorated to create an individualized look and feel. They are the perfect solution to bring your Farm-to-Table theme to life and add a warmth and rustic style to the tabletop that you won’t find anywhere else. The Stonecast line includes a wide variety of tableware, from plates, saucers, mugs, cups, bowls, jugs and vases, allowing you to create a clearly defined atmosphere through your tableware. If you’re interested in purchasing any of Churchill’s Stonecast line for your restaurant, don’t hesitate to call your PJP sales rep.