Notice how with each upgrade of china, the price increase seems to fit the dish. We used the same inexpensive burger for each shot, and yet the value of the whole dish more than tripled over the course of the video. All we had to do was change up the presentation a little.

Can you think of an easier way to increase profits in your restaurant? Making an initial investment in higher quality, unique tableware, will pay for itself 1000 times over by allowing you to charge extra for every dish you serve. Not only will your customers gladly pay more, they’ll enjoy the dining experience more as well, and keep coming back for more.

Want to learn more about how you can increase the value of the meals you serve? Contact your PJP Salesperson.