What Makes Customers Willing To Pay More At A Restaurant?

If you know one thing about PJP, you know that we care about your business like it was our own. We’ve spent over 50 years in the food service industry helping our customers grow. We have always made an effort to build strong and lasting relationships, and over the course of our long history we have helped many businesses grow and prosper. In the spirit of helping our wonderful customers, we always try to stay on top of all of the latest industry trends. This way we can help you stay ahead of the curve, and more importantly, ahead of your competition. So, what’s the latest news from the restaurant industry? Well, a new study recently published in the International Journal of Revenue Management looked into what the driving factors were that make consumers willing to spend more money. What is it, exactly, that makes your customers willing to spend more money at your restaurant?...