How to: Build a Brand on a Budget

Starting a company is the first step for any entrepreneurial venture, and it comes with an abundance of responsibilities. When writing out your business plan, there’s always a vision of what your new adventure looks like. The world of branding is a universe of details that all come together to represent your company. The costs associated with creation can really break the budget, but it doesn’t need to be the case. In a platform driven world, the internet offers a plethora of tools that anyone with basic computer skills and a spark of creativity can use to cut costs (at least in the beginning).

This graphic design platform is easy to use and offers a never ending reel of tools to create logos, post cards, menus, posters… you name it! It’s business basic plan costs about $12.00/month. This plan offers access to fonts, colors, graphics, templates and much more. Utilize the “Brand Folder” which outlines the guidelines of your visual brand and stores them properly.

Coding is a language, and not many of us speak it. That’s why website design and build used to cost upwards of $10,000. Platforms like Wix or SquareSpace simplify the process and allow the users to design a website using their design tools. Your needs of functionality will depend on your business, these platforms may not be able to accommodate overly complex functions. Though to build a simple to moderately functional website with the addition of mobile optimization. Wix is the solution to budget friendly websites, and offers quite a few tools that are surprisingly easy to incorporate for a better user experience.

Feedback, though not always positive, is very necessary when collecting information about the success of your brand. SurveyMonkey has simplified the process in collecting feedback in a user friendly, visually appealing way. It offers thousands of templates to gather information about your customers experience with your brand.

Though newsletters seem to be outdated, statistically – they work. Mailchimp makes it easy to send a monthly newsletter or even a weekly reminder of (enter sales item here) in a clean and professional way. Check out our article on how to effectively build a newsletter to lets your customers knows of the latest news and happening of your company, or just to say hello!


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Alla Malina


I’ve always been in love with all things hospitality as I believe that food brings us together, and drinks keep us together. After some time operating restaurants, I ventured out to my own restaurant consulting company (CHIVE CREATIVE CO.) that focuses on the freedom of creativity in all respects and have had the honor to work with some top tier chefs and companies. I enjoy discussing topics of gastronomy and tapping into the undiscovered corners of the restaurant industry. Also, family meals need to be streamlined.

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